Media buyers expect to spend 11.8% more on ads in 2024 – up 2.3 percentage points from earlier estimates made last November. Paid search is forecast to rank third in percentage of growth behind CTV
and social media.
Media buyers expect to spend 11.8% more on ads in 2024 – up 2.3 percentage points from earlier estimates made last November. Paid search is forecast to rank third in percentage of growth behind CTV
and social media.