Brazil’s Supreme Court upheld an order to ban X in the country after the platform refused to name a legal representative by last Thursday. The loss of 20 million users reduces X’s monetizable daily
active user count from 250 million to 230 million. X’s total user base is down at least 10% in 2024, which will directly impact its ad revenue, which is reportedly down around 83% to what it had been
before Musk took over the app in late 2022.