Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketplace is trending for the following season – including near-term deal-making in the “scatter” market
where brands buy TV ad time closer to airing.
Analysts typically look to Q1 and Q2 market activity for insights on where the upfront TV ad marketplace is trending for the following season – including near-term deal-making in the “scatter” market
where brands buy TV ad time closer to airing.