The IAB Europe Transparency & Consent Framework used as the foundation for most online advertising by Google, Microsoft, Amazon and others is illegal in the EU, the Belgian Court of Appeal has ruled.
The “court’s decision shows the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans,” stated Johnny Ryan, senior fellow at the Irish Council for Civil
Liberties and the Open Markets Institute, adding: “Tech companies turned the GDPR into a daily nuisance rather than a shield for people.”