More media trends, defined
Last week, we covered many of the media industry’s trending words, largely related to third-party cookie alternatives and the unsavory parts of the programmatic ad market. In part two of the 2024 Media Glossary, we tackle many of the terms you may have heard in conversations about generative AI as well as increasing the value of publishers’ on-site content.
Here’s the latest guide to what people are actually saying when they talk about the ever-changing media industry.
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