With $11.8 billion in expected U.S. ad revenue – a 21% increase – TikTok’s stateside growth would outpace overall U.S. social-media ad investment, which is set to rise $10.6% in 2025.
With $11.8 billion in expected U.S. ad revenue – a 21% increase – TikTok’s stateside growth would outpace overall U.S. social-media ad investment, which is set to rise $10.6% in 2025.