Nielsen previously announced the Super Bowl had a record 127.7 million viewers on Fox Television Network, Tubi, Fox Deportes, Telemundo and NFL digital properties using its average minute audience
metric across the entire game. For that and other previous results, “reach” of the Super Bowl came from using the Nielsen Total Audience Metric, which Nielsen retired last month in favor of Big Data +
Panel reach. Nielsen says this more precisely measures out-of-home viewing.