The most-read “Media Daily News” stories of 2024 were an eclectic mix including breaking news of Omnicom’s surprise deal to acquire Interpublic, Walmart’s deal to buy Vizio, Reddit’s IPO, and Jill
Kelly’s abrupt ouster from EssenceMediacom. But the No. 1 most-read story was Laurie Sullivan’s coverage of a study by The Myers Report forecasting strong ad-spending growth for CTV, streaming and OTT
in 2025.