“This is one of those transformative moments in transmedia,” asserts Jonathan Millar, CMO of animation studio Barrier Four, which is creating new kinds of “playable media” campaigns for brands like
Netflix on the metaverse platform.
“This is one of those transformative moments in transmedia,” asserts Jonathan Millar, CMO of animation studio Barrier Four, which is creating new kinds of “playable media” campaigns for brands like
Netflix on the metaverse platform.