Nardone, who is credited for placing the first paid internet ad in 1994, estimates search referrals, which drove most of the traffic to publish sites, have dropped from 70% of visits for many
publishers just three years ago to under 20% today.
Nardone, who is credited for placing the first paid internet ad in 1994, estimates search referrals, which drove most of the traffic to publish sites, have dropped from 70% of visits for many
publishers just three years ago to under 20% today.