Cox Media Group (CMG) is using Waymark’s AI-powered video creation
platform to drive sales at stations in nine markets, TVTechnology reports. “What we’re seeing with Cox Media Group represents how broadcasters help clients grow and unlock
revenue,” says Alex Persky-Stern, CEO of Waymark. “When a platform can help reps open doors, close deals, and deliver finished creative, the impact compounds.” Persky-Stern adds,
“CMG’s teams have proven that video drives campaign revenue throughout the sales cycle.”