Smartly, tan AI-powered ad tech platform, is partnering with Roku to bring social advertising capabilities to connected TV, according to Demand Gen Report. The arrangement connects
Smartly and Roku Ads Manager through the Roku Ads API. This is occurring as Smartly has formed a partnership with Wpromote x Giant Spoon, embedding its creative and media activation capabilities into
the activation layer of the agency’s Polaris IQ operating system. “CTV’s performance era is here,” said Laura Desmond, CEO of Smartly. “The best advertising follows
attention across every screen, and streaming is where we can now finally unlock the same proven results.”