The Trade Desk is working with travel, hospitality and commerce media partners to open up travel-related sites to a wider range of advertisers, AdExchanger reports. “Sometimes we
discover that those advertisers and agencies are unaware of the value that some of these data sets bring,” said Jeff Daniel, general manager of retail data partnerships at The Trade Desk. The
partners include Uber Advertising, Booking.com, United Airline’s Kinective Media and Marriott Media.