Albertsons Media Collective, the retail media arm for Albertsons Cos., has expanded its retail-media platform with a branded entertainment
offering it developed in partnership with Procter & Gamble, Progressive Grocer reports. The first campaign is a drama called “Rico’s Tacos,” from
entertainment company Minivela. The weekly series debuts on June 23 with Albertsons’ YouTube, social and in-store platforms.