First-of-its-kind programmatic marketplace data released by Guideline this morning shows just how stratified the U.S. ad market now is, with “traditional” media declining 5% and “premium” programmatic
expanding 47% so far this year.
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just how stratified the U.S. ad market now is, with “traditional” media declining 5% and “premium” programmatic
expanding 47% so far this year.