The Trade Desk, Inc. has launched what it calls the Ventura Ecosystem, a platform it says will deliver transparency and revenue efficiency in connected TV advertising (CTV), Yahoo
reports.. Early users include VIDAA (or V), which powers more than 50 million connected devices worldwide, and Nexxen, a unified ad tech platform specializing in data-driven TV
solutions. The Trade Desk sees CTV as its largest, fastest-growing channel.