Open programmatic CTV – which represents around 20% of all programmatic CTV advertising – is estimated to climb to $6.8 billion this year, from $6.0 billion a year ago, according to industry analysts.
Open programmatic CTV – which represents around 20% of all programmatic CTV advertising – is estimated to climb to $6.8 billion this year, from $6.0 billion a year ago, according to industry analysts.