In this installment of “3.know” Shelly Palmer breaks down the Big 3.0-ish disruptions on the immediate horizon: OpenAI’s o1-preview model, Apple’s new iOS 18.1 enabling a nascent agency capability
inside Siri, and then “whatever’s left of the media business crumbling.” “The only thing you’re guessing about is which will be intact when they hit the ground, and which will be broken up to the
point where you don’t recognize them,” Shelly teases.