Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild told AdExchanger. Zillow also wanted to increase its mix of programmatic ads. But the conventional wisdom […]
The post Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost appeared first on AdExchanger.