Just as traditional SEO no longer guarantees visibility in AI search engines, HTML alone isn’t enough either.
AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents.
Plus, as the volume of non-human agents visiting web pages continues to increase (one in every 31 visits to a site is from a non-human agent, per Tollbit’s latest report), the inevitability of needing to cater better to these agents’ requirements rises.
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