AI agents are putting headless browsing back in the spotlight.
Headless browsers — the behind-the-scenes software that lets machines surf the web like people — were once the domain of quality-assurance testers and SEO agencies. But new AI-powered browsers launched this last year — like Perplexity’s Comet and Browser Company of New York’s Dia — are bringing new meaning to the term.
These players are using headless browsers to power AI agents that need to click, scroll and interact with websites as a human would, to retrieve information.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
