WPP’s new CEO announcement sparked the usual frenzy – LinkedIn takes, analyst notes and a wave of industry speculation. Clients, meanwhile, are staying quiet.
That’s not to say Cindy Rose’s move from Microsoft to Madison Avenue is being ignored – it’s just not driving urgency. For many marketers, the real concern is still much closer to the ground: who’s leading their account and what results they’re seeing. The corporate narrative can wait.
“I don’t know what to think,” one WPP client told Digiday on condition of anonymity. “I’m not sure it matters or how important the move is just yet.”
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