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The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust.
“We’re not going to die if we don’t build a chatbot tomorrow. We need to be really clear about what the threats are externally, but ultimately what we have is something that’s worth protecting,” said Chris Moran, head of editorial innovation at The Guardian, during a live recording of the Digiday Podcast at the Digiday Publishing Summit in Vail, Colorado, on March 23.
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