Why Riot Games is leaning into DEI as other brands pull away

As some brands face pressure from conservative activists to curb their diversity and equity efforts, Riot Games is openly approaching its partnership with the nonprofit organization DonorsChoose as a DEI initiative.

Today, Sept. 4, Riot and DonorsChoose — which helps public school teachers solicit and collect donations for classroom materials — announced a one-year renewal of their official partnership, which kicked off last year. Riot has guaranteed that it will match up to $200,000 in donations to the platform, with a focus on allowing teachers to step up their gaming and esports projects in the 2024-2025 school year.

The renewed partnership between Riot Games and DonorsChoose will run for the coming school year, with Riot guaranteeing a match of up to $3,000 for every individual participating teacher. Riot has also provided monetary grants to “all esports and game-related projects in California [public schools]” as part of the partnership, said Riot Games senior director of social impact Jeffrey Burrell.

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