Mark Carlson, CEO, SimpleFeed
With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. Even Google admits the open web is “in rapid decline.”
How do publishers reach viewers, build brand recognition and generate revenue?
Syndication is an answer
Smart publishers are re-emphasizing content syndication to reach customers where they spend time — news aggregators, AI agents, CTV channels and mobile apps. Hundreds of millions of consumers use MSN, Apple News, Yahoo and dozens of other news aggregators to consume content. Through syndication, publishers can reach new audiences, maintain engagement with existing readers, build their brand and generate new revenue, all while seeing enhanced referral traffic.
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