This story was originally published on sister site, Modern Retail.
While Amazon has been offering free movies and shows to Prime members since 2011, more retailers and delivery platforms have added streaming to boost their subscription services over the last few years.
Retailers are now looking beyond the standard perks of free delivery, savings on gas and restaurant discounts as they look for new ways to retain and attract people to their membership programs. Kroger announced this month that it would add a choice of Disney streaming options — Disney+, Hulu or ESPN+ — for Kroger Boost members paying $99 or $59 annually. The program also offers benefits like free next-day delivery from Kroger stores and added fuel points. “Collaborating with Disney takes Boost member savings and benefits to the next-level, making our industry-leading program even more valuable and convenient for our members,” Stuart Aitken, Kroger’s senior vice president and chief merchant and marketing officer, said in a statement.
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