Omnipublic. Intercom. OPG. Whatever you call the potential merger of Omnicom and Interpublic, the continued conglomeration of agency holding companies is a major trend in the ad world. And it’s particularly important for commerce and retail media. MOAR Scale Marketers are coming back around to the benefits of scale in ad vendors. Retail media and […]
The post Why Retail Media Is Spurring Agency Conglomeration appeared first on AdExchanger.