This story was originally published on sister site, Modern Retail.
Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs.
The sexual wellness company began adding a visible $5 line-item fee at checkout in 2025 as the Trump administration’s trade war pushed up costs and squeezed brands’ margins. After the Supreme Court struck down many of those duties, Dame co-founder and CEO Alexandra Fine announced on LinkedIn that the company would automatically reimburse shoppers who paid the surcharge, rather than wait for clarity on whether the federal government will issue refunds to importers.
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