When ad agencies first began signing up to the B Corp movement, execs hoped the climate-friendly status would appeal to new clients and draw industry recruits (as well as further environmental causes).
Agency leaders still cling to that hope, but they do so in a changed political environment.
Last week, Stagwell media agency Assembly certified its European and Asia-Pacific businesses as B Corps. Its U.S., African and Indian businesses are also going through the certification process. At the same time, global full-service agency Dept re-certified its B Corp status — expanding its climate and social commitments beyond its European base and across its global network.
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