Prime Time 2.0 Big TV networks and studios are finally shifting toward programmatic advertising – even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a typical TV ad break looks and feels like. For example, as Digiday reports, Comcast is starting to see net-new ad […]
The post When Performance Brands Invade TV; Subscription Conniptions appeared first on AdExchanger.