What is checkout customization in eCommerce? Why it matters and how to do it right

Turn your ideas into sales and start selling with Wix eCommerce→ Checkout customization is the practice of modifying your online store’s checkout experience to match your brand, fit your customers and lift conversion. It covers everything from branding choices to payment methods, form fields and the structure of the flow itself. Wix eCommerce supports high-performance eCommerce operations with AI-driven product recommendations, automated discount logic, abandoned cart recovery and…