Google has outlined exactly what advertisers need to do to run campaigns on YouTube TV – from eligible formats to booking options – in a newly published help page.
Key details. From the help document:
- Campaigns that meet eligibility rules can be booked via reserved media placements, Google Ads, or Display & Video 360.
- Auction formats include 15-second non-skippable and 6-second bumper ads bought on tCPM, plus 30-second skippable in-stream ads on tCPM.
- All ads must be free of music rights claims.
- All categories are eligible if they comply with Google Ads and YouTube TV policies; political ads require additional verification and disclosures.
- Creative review is mandatory before ads can serve.
Why we care. The help doc gives advertisers a one-stop reference for ensuring campaigns meet YouTube TV’s standards — potentially reducing delays and avoiding compliance issues.
Bottom line: By following the newly published guidelines, you can more easily unlock YouTube TV’s big-screen audience while confidently navigating policy, rights, and format requirements.
First seen. This new help doc was first spotted by PPC News Feed founder Hana Kobzová.