Earlier this year, Amazon added AI-generated audio product summaries to some product pages on its app, where AI hosts summarize product details, customer reviews and other information. Now, Walmart is following suit.
Walmart has added such audio summaries to product pages on its app for more than 1,000 premium beauty products. The company said the summaries are short, conversational soundbites that help customers compare items and make confident decisions, and are ideal for mobile or in-aisle shopping.
This, alongside Amazon’s announcement of a similar feature in May, shows how major retailers are experimenting with audio as a new format for AI-powered shopping, seeing it as another way to help shoppers quickly make more informed purchases.
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