TripleLift, the self-styled creative supply-side platform, implemented significant layoffs late last week, as the industry prepares itself for a more lean second half of the year.
Digiday was unable to precisely quantify the scale of the cutbacks, with the company unable to comment on Digiday’s clarification request by press time, although sources indicate the number of roles impacted by the cuts is likely in the mid-to-high double-digits. Prior to the official revelation of the reduction-in-force, TripleLift’s homepage stated that it had “400+ talented workers.”
The latest round of layoffs is understood to have impacted all departments at the SSP across multiple geographies, with the measures interpreted as a means of weathering a challenging economic outlook for the remainder of 2025. They’re not alone. For example, even before it downgraded its 2025 profit forecast last week, WPP’s media arm lowered its estimates for global ad spend by 1.7%, citing clients’ collective concern about U.S. President Donald Trump’s ongoing trade wars.
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