With TikTok’s potential U.S. looming as early as January, creators and agencies are split: some see it as inevitable, while others are convinced it won’t stick.
The rift has simmered since TikTok’s future was first questioned but has only intensified as the stakes climb — highlighted by the Supreme Court’s decision this week (Dec. 19) to take up the app’s appeal against a U.S. law that could pull the plug next month.
As organizations put contingency plans in place, some creators and marketers say they aren’t all that worried about TikTok getting pulled.
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