True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. Roughly one quarter of the most-listened-to podcasts in the US are in the true crime genre – the most of any genre, according to a 2023 study by Pew Research. And 34% of American podcast listeners say they regularly tune […]
The post True Crime Podcasts Can Win Advertisers – As Long As The Discourse Stays Civil appeared first on AdExchanger.