Time is taking what it’s learned about where AI search engines pull information and when Time shows up in those summaries to sell a new GEO product for brands.
It’s not the first to do so. Other publishers like Forbes and Future see the opportunity in converting their AI visibility insights into a product they can sell to brands — Future is already selling its AI visibility tool, called Future Optic, as part of branded content packages to clients to increase the volume of mentions and citations of their brands in AI search engines.
Time’s GEO product differs in that it focuses on brand sentiment. Time is analyzing how AI search engines talk about a brand, pinpointing the potential mismatch between what a brand wants those AI summaries to say about it, and then selling Time-branded content to those brands to improve their messaging.
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