This article was first published by Digiday sibling Modern Retail.
TikTok Shop, once synonymous with rock-bottom prices, is getting more expensive.
While TikTok doesn’t publish aggregate marketplace metrics, product-level prices and sales counts are visible in the app. An analysis of that data by e-commerce intelligence firm Charm shows average prices climbing across more than a dozen key categories. The average unit price between April 2024 and October 2024 in the footwear category, for instance, was $14.06. By comparison, the average unit price in this category over the same period in 2025 surged 103% to $28.64.
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