This story was originally published on sister site, Modern Retail.
Artificial intelligence is reshaping so many aspects of marketing, from creative generation to developing hyper-targeted campaigns.
But what Amina Pasha, chief marketing officer at Thrive Market, is most interested in when it comes to AI is how the emerging technology will impact consumer trust and discovery. Thrive Market is an online grocery market that operates through a membership model. By paying a membership fee, shoppers get access to a hyper-curated catalog of products that they can filter through based on diet, lifestyle or other attributes like a preference for organic and non-GMO foods. Thrive Market now has more than 1.7 million members, and building a credible, transparent and consistent eexperience is paramount to both acquiring new members and retaining existing ones.
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