It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.
The post This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A appeared first on AdExchanger.
It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.
The post This Year’s CTV Replay: Programmatic, Measurement And Lots Of M&A appeared first on AdExchanger.