This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent and measurable identity strategies.
From publishers and media companies to brands and agencies, industry players are navigating a fragmented and rapidly evolving digital landscape — making identifying and targeting audiences more complex and essential than ever.
As marketers and publishers look to improve targeting capabilities, they have faced accuracy challenges with traditional IDs and strategies, as well as with ID-less environments. In response, many have turned toward alternative IDs and solutions as they seek to connect fragmented ecosystems.
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