The shifting tectonic plates of the internet have focused attention on the leading publicly listed ad tech companies, with the fortunes of such entities considered a bellwether of the wider sector.
Upon initial viewing, everything was positive for the companies in this cohort over the 90 days to June 30 — after all, this was the period when Google announced that the “cookie-pocalypse” wouldn’t be happening after all — with increased earnings overall.
However, as the markets have consistently shown this year, stock prices are often moved more by narrative than by evidence, with several members of this cohort experiencing significant stock price reductions based on short seller reports in recent months.
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