As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or even the energy it takes to use AI — seems to be forgotten.
Artificial intelligence has dominated conversations with marketers pouring over AI’s impact on creativity, media buying, productivity, staffing and everything else. AI’s impact on the environment seems to have taken a backseat.
“Because of the state of the economy, because of where people are focusing their time, that CSR [corporate social responsibility] agenda has become less important over time,” said James Rowe, managing director at adam&eveDDB New York.
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