Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition, due to a flaw in auction dynamics that causes them to bid against themselves.
In Stop Paying the Google Tax–Start Winning Paid Search, Jenn Paterson and John Beresford of BrandPilot AI will break down what they call the Uncontested Paid Search Problem and show you exactly how to detect and eliminate it. You’ll learn why uncontested keywords can still trigger inflated CPCs, how to spot when you’re paying too much for clicks you already own, and proven tactics to stop the waste and improve your paid search ROI.
You’ll take away:
- Why uncontested keywords can still drive up CPCs
- How to tell when you’re bidding against yourself
- The true cost of the “Google Tax” on your brand campaigns
- Strategies to cut waste and boost ROI
If you’re serious about paid search performance, it’s time to stop overpaying and make every click count. Save you spot here.