This story was first published by Digiday sibling ModernRetail
Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations.
Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked on collaborations, including in the fashion and beauty spaces, this is a first-of-its-kind dedicated role and a signal that Starbucks is placing a bigger premium on these types of partnerships.
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