Web Development

July 23, 2024

Shopify 2.0: Brief History, Editions and the Most Popular Themes

Shopify Online Store 2.0 builds upon the foundation of its predecessor by offering more robust customization options, improved performance, better content management capabilities, and enhanced SEO and accessibility features. These updates are designed to empower merchants to create more tailored, responsive, and optimized online shopping experiences for their customers.

What is Shopify?

Shopify is a leading e-commerce platform that enables individuals and businesses to create and manage their own online stores. It provides a wide array of tools and services, including customizable templates, payment processing, inventory management, and marketing tools, to facilitate the selling of products online.

Shopify 2.0 (a.k.a Online Store 2.0) vs 1.0

Shopify Online Store 2.0 represents a significant upgrade to Shopify’s e-commerce platform, introducing several new features and capabilities aimed at enhancing customization, flexibility, and performance for online store owners. Here are some key differences between Shopify Online Store 2.0 and its predecessor, Shopify Online Store 1.0:

  • Customization and Flexibility:
    • Sections Everywhere: In Shopify Online Store 2.0, the “Sections Everywhere” feature allows merchants to use Shopify’s block-based editing system across the entire store, including product pages, collection pages, and more. This means more flexibility in designing and customizing different parts of the store.
    • Theme App Extensions: The new version allows developers to build extensions (apps) that integrate directly with themes, offering more customization possibilities without compromising performance.
  • Performance:
    • Optimized Performance: Shopify Online Store 2.0 is designed to be faster and more efficient, with improved loading times and better responsiveness across different devices.
  • Content Management:
    • Global Content: Store owners can now manage content globally, enabling them to reuse sections and blocks across different pages more easily. This reduces redundancy and streamlines content management.
  • SEO and Accessibility:
    • Improved SEO: Enhanced SEO features allow for better optimization of individual pages and content blocks, helping stores rank higher in search engine results.
    • Accessibility: Shopify Online Store 2.0 includes features that improve accessibility compliance, ensuring websites are accessible to users with disabilities.
  • Developer Tools:
    • Metafields: Expanded support for metafields allows developers to add custom fields to themes and products more easily, enhancing the ability to store and retrieve additional information.
  • Migration and Upgrading:
    • Compatibility: Existing Shopify 1.0 themes can be upgraded to 2.0 with some adjustments, allowing current store owners to benefit from the new features without starting from scratch.

History

2006

Shopify founded

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2006
2009

Shopify launched an API platform and App Store, allowing third-party developers to create applications for Shopify stores.

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2009
2010

Shopify released a mobile app to help store owners manage their businesses on the go.

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2010
2013

Shopify Payments, an integrated payment processor, was introduced.

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2013
2021

Shopify continued to expand its features, including augmented reality and 3D media capabilities for product display.

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2021

3 Key Features

To help you decide based on your role as a designer or developer:

DevelopersDesigners
1. Hydrogen Framework: An enhanced React-based framework for building custom storefronts, providing more flexibility and performance.
1. Dawn Theme Updates: The default Dawn theme received enhancements to improve customization and performance.
2. Storefront API Enhancements: Improved API capabilities for more efficient and powerful data handling.
2. Sections Everywhere: Enhanced section capabilities, allowing for more flexible page designs without needing extensive coding.
3. Shopify Functions: A new way for developers to write custom backend logic that runs on Shopify’s infrastructure, improving performance and scalability.
3. Online Store 2.0: Significant updates to the theme architecture, making it easier to build and customize stores with flexible sections and blocks.

Popular Themes: Premium vs 3rd Party vs Free

Theme types give you more flexibility and tools. If you’re new to Shopify, start with the free themes and explore before moving onto Premium or 3rd Party themes for purchase.

Out of the Sandbox
Turbo

Highly customizable and performance-optimized, suitable for large catalogs and high-traffic stores

Shopify App Store (4.9)

Themeforest (4.8)

Captera (4.7)

Booster Theme
Booster

Known for its speed optimization and built-in marketing tools

Shopify App Store (4.8)

Themeforest (4.7)

Captera (4.6)

Shopify
Dawn

A versatile and modern theme that supports Shopify’s latest features and customization options

Shopify App Store (4.6)

Themeforest (4.5)

Captera (4.5)

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