Rokt Acquires mParticle For $300 Million

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, “Rokt” is pronounced “rocked,” not “rocket,” just FYI. Although the press release frames the deal as a merger with Rokt investing in mParticle, Rokt is taking a 100% stake in the company, […]

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