“Transparency” is a word that gets tossed around a lot in the data-driven advertising industry, usually because it’s lacking. Brands don’t know where their ad dollars go. The programmatic supply chain is basically an enormous bowl of pea soup. And principal-based buying is par for the course at the agency holdcos. But transparency is also […]
The post Reflecting On The FTC’s Latest Settlements With Sellers Of Sensitive Location Data appeared first on AdExchanger.