Attracting shoppers to your ecommerce site is just the first step in having a successful holiday season for your business. To drive sales, you need to make sure those shoppers can easily find what they’re looking for. Optimizing product discovery is crucial, and it starts with a few key strategies.
Start with your search filters.
Help customers narrow down their search by optimizing your search filters. Create category-specific filters that make sense for your products. For example, if you have a “shoe” category, consider adding filters for activity type (running, walking, tennis) or closure type (slip-on, zipper, lace-up).
Be mindful of the number of filters you display to avoid overwhelming shoppers, and ensure that search results are always relevant. By that same token, avoid showing zero results for a search. Shoppers should feel like they will find what they are looking for, whether it be on the first try or the second.
Retail automation can save you time
To take your product discovery to the next level, leverage retail automation and AI. These technologies enable you to serve up promotions and custom product descriptions at scale in real-time. Well-organized site navigation with clear categories and standalone product listing pages simplifies the user experience.
Consider using advanced product listing page features to highlight promoted products on multiple pages, and use carousel-type social banners to link to specific product pages.
Finally, ensure your customer support widgets are functioning properly. If you’re relying on automated chat for assisted product search, make sure it’s working correctly to provide a seamless experience for your customers.
Key Takeaways
By implementing these strategies, you’ll be well on your way to creating an ecommerce site that makes it easy for customers to find what they’re looking for – and drives sales during the holiday season.
