Publishers Fear They Missed Their Chance To Cash In On Curation

Deal curation captured the ad industry’s imagination last year. But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Critics say curation is nothing new. DSP data marketplaces have long enabled curated deals. Even on the sell side, SSPs have been curating private marketplaces (PMPs) for years. […]

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